I wrote my first piece of stock analysis at the age of about 15. The share price of Asos was still suffering after the company’s factory burnt down and my Dad (who is an asset manager) was interested in the investment proposition. With four daughters, he had a good consumer group on which to assess the case for investing, and he asked me to do some peer comparison to check out whether the opportunity at Asos was as good as management was saying it was

I have loved investigating, analysing and writing about companies since then. I love meeting and interviewing management. I love digging into the numbers. I love talking about a company’s investment case.

But I know it’s not for everyone. 

I feel very fortunate to have grown up in an environment where putting money in the stock market is the norm. Where I can chat about company share prices, corporate announcements and balance sheets over dinner. 

And it is because of that upbringing that the stock market doesn’t scare me. I am comfortable putting a healthy amount of my savings into equities where it can earn substantially higher returns than money left in cash in an ordinary bank account. 

There are two ways to build wealth: work for your money or make your money work for you. The vast majority of people in Britain only use the first. But most people who are doing the first should also be able to utilise the second. 

I am on a quest to help more people make their money work harder for them.